QS Quacquarelli Symonds is the world’s leading provider of services, analytics, and insight to the global higher education sector. Our mission is to enable motivated people anywhere in the world to fulfil their potential through educational achievement, international mobility, and career development. 

QS is a young, dynamic, multicultural and entrepreneurial company, established in 1990, with a workforce that strives for quality, excellence and creativity.

The Role

QS is looking for an enthusiastic and hands-on French or Spanish speaking B2C Marketing Manager to join our multicultural team.

This individual will be responsible for driving successful events across our European region, including:

  • Plan and deliver cross-channels marketing campaigns in line with the virtual event objectives in EMEA
  • Evaluate and optimize marketing and paid media strategies
  • Analyse market trends, direct competition, and prepare forecasts
  • Generate new business leads
  • Increase brand awareness and market share
  • Engage students and young professionals through Twitter, Facebook, LinkedIn and other relevant platforms
  • Finding new opportunities for online engagement in EMEA
  • Manage relationships with existing media partners and forge relationships with businesses that could potentially collaborate with us on events and research projects
  • Craft and oversee PPC campaigns and manage the allocated promo and PPC budget
  • Evaluate and review marketing campaigns, advertising and SEO
  • Provide regular internal performance reports, including marketing analytics and intelligence to inform our strategy and implementation

Desired skills and Experience:

  • Extensive knowledge of higher education industry in EMEA, especially in the UK, Spain, Portugal, Africa, Middle East.
  • Strong copywriting skillset with native English. Spanish, Portuguese, French or any other European language is a bonus.
  • Bachelor’s degree or related qualification in Marketing, Advertising and Business
  • Minimum 3-4 years’ experience in the field of Marketing
  • Extensive knowledge of higher education industry especially in Europe
  • A good understanding of youth and adult consumer culture in all markets covered in this role
  • Strong copywriting skillset with native English and French or Spanish, additional languages a bonus
  • Excellent negotiation and project management skillset
  • Excellent knowledge of PPC, SEO, email marketing, social media marketing and automation
  • Confident, self-starter with the ability to work as a team-player across multiple functions and departments
  • Exceptional analytical and problem-solving skills
  • Determination to meet and exceed KPIs
  • The ability to prioritise and multi-task under tight deadlines is essential to the role.

The ideal candidate should be a flexible team player with good communication skills as he/she will need to work in collaboration with a variety of teams across the company in different countries around the world.